Kabaddi is one of the most popular games in Asia. In India, kabaddi is one of the big four team sports, along with cricket, football and field hockey. So, it was little surprise when the first season of Pro Kabaddi League (PKL) in 2014 gathered a total audience of 435 million viewers.
And now, the increasingly popular sports resource 1xBat has signed a sponsorship agreement with the country’s most accomplished club - PKL Patna Pirates. During the new PKL season, which starts on October 7th, 1xBat will be the team's principal sponsor. In addition, many joint brand activities are also planned, including contests on partners' social networks.
“1xBat is delighted to be able to further the development of kabaddi in India. It is an exciting sport that is gaining popularity both domestically and internationally every year. The Patna Pirates kabaddi team is a brand known to hundreds of millions of people. We hope to help Pirates fans get even more thrills from supporting their heroes,” said a 1xBat spokesperson.
Team representatives are sure that cooperation with the renowned online sports hub will give a pleasant experience to the fans of Patna Pirates. According to them, the team is looking forward to a successful performance in the new season. Moreover, supporting a powerful information resource will help increase the number of club fans.
This development is the latest in a long list of 1xBat high-profile agreements in several sports popular in India. Notably, the brand was the sponsor of the TV show Women Cricket Superstar. Plus, the site's ambassador is legendary cricketer Sanath Jayasuriya. As can be seen from the agreement with Patna Pirates, the brand's ambitions extend even further, which means a new bright partnership is anticipated.